BOOTH IQ

CRM-esc data collection and analytics adapted to the vertical of trade show vendor - attendee interaction

I was one of three UX designers, given the task of re-designing the vendor facing portal of the web app

TEAM

Jonathan Ezell
Tatiana Dannenbaum
Nicholas Soriakoff

DURATION

August 2019

ROLE

UX Designer

METHODS

Sketching

Whiteboarding

Wire-framing

Prototyping

Contextual Inquiry

Phone Interviews

Affinity Mapping

Usability Testing

Business Analysis

UI Comparative Analysis

PROBLEM

The idea was there - digitally and automatically swapping promotional information at tradeshows - but the current interface was causing vendors to have trouble understanding even the core functionalities of the app

OPPORTUNITY

Design an experience that allows new-user vendors to grasp an unfamiliar and complex, but beneficial system with ease and fluidity

SEE PITCH DECK

DESIGN BEFORE AND AFTER

LOGIN

ORIGINAL LOGIN

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ON-BOARDING

NO PREVIOUS ONBOARDING EXISTED

DASHBOARD

ORIGINAL DASHBOARD

My Listings

ORIGINAL MY LISTINGS

ANALYTICS

ORIGINAL ANALYTICS

PROFILE

ORIGINAL PROFILE

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MOBILE WALK-THROUGH

TAKEAWAYS

Every research process is different, and each scenario requires different tools. In this scenario, all of the necessary functional components were already in the app, but the UI needed major restructuring in order for use as intended. Addressing these problems required a unique combination of attitudinal and behavioral data points. Through contextual inquiry, and user focus groups we were able to properly arrive at our problem statement. The bottom line is that every design problem is different, and a deep understanding of an array of research methodologies is needed in order to decern what research plan will yield the correct solution to your problem.