BOOTH IQ
CRM-esc data collection and analytics adapted to the vertical of trade show vendor - attendee interaction
I was one of three UX designers, given the task of re-designing the vendor facing portal of the web app
TEAM
Jonathan Ezell
Tatiana Dannenbaum
Nicholas Soriakoff
DURATION
August 2019
ROLE
UX Designer
METHODS
Sketching
Whiteboarding
Wire-framing
Prototyping
Contextual Inquiry
Phone Interviews
Affinity Mapping
Usability Testing
Business Analysis
UI Comparative Analysis
PROBLEM
The idea was there - digitally and automatically swapping promotional information at tradeshows - but the current interface was causing vendors to have trouble understanding even the core functionalities of the app
OPPORTUNITY
Design an experience that allows new-user vendors to grasp an unfamiliar and complex, but beneficial system with ease and fluidity
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