APPENDIX

RESEARCH

1. EMPATHIZING

Our first step in the research process was to gain the correct assumptions about the problems our users were facing.

This process involved:

  • Preforming a Heuristic Evaluation to inform UI shortcomings and potential pain points.

 

 

 

 

 

 

 

Pages, such as these lacked proper visual design spacing and guiding affordances

  • Assembling supporting artifacts such as the informational Architecture, User Flows towards completing the main App functionalities.

                 

 

             

IA

USER

FLOW

  • Attaining info on the target user

Most users were mom and pop businesses that primarily relied on desktop, and fit an older age demographic

2. USER RESEARCH

The initial discovery step lead us to believe that we would need to attain behavioral data to pinpoint all of the UI shortcomings and specific pain points and divergences from the happy path. We decided on the User research methodology of Contextual Inquiry

After observing 10 test participants, some overarching findings included:

90% of all contextual inquiry participants expressed verbal frustration completing assigned tasks

60% of all contextual inquiry participants were unable to complete one or more assigned tasks

from our 10 participants, we acquired over 70 specific data points representing behavioral pain points.

We then cataloged and ranked the frequency of our participant's pain points via affinity mapping.

After distilling out research data, we were able to arrive at a clear and directed problem statement.

 

3. PROBLEM STATEMENT AND DESIGN HYPOTHESIS

 PROBLEM STATEMENT:

Users consistently had trouble navigating the app to perform basic tasks, reading text and verifying where form fields exist, and editing completing, or confirming completion of tasks.

DESIGN HYPOTHESIS:

In order to alleviate user Pain Points, we focused our design upon these four main priorities: 

Furnishing form fields with descriptions, labels and prompts

Applying visual design affordances to increase findability and alleviate ambiguity

Creation of an onboarding process with progress indicators, to turn the users pain points into an intuitive learning experience

Restructuring global vs local navigation to better direct users throughout the app

Low and medium-fidelity wireframes of potential solutions to quick analytics, and our dashboard page

4. ITERATION​

 

5. FINISHED PRODUCT

  NEW

  USER

  FLOW

  NEW

  IA

HI-FI WIRES

MOBILE PROTOTYPE

  • Spotify
  • pngguru.com

©2020 by Jonathan Andrew Ezell.