SUPERIOR OPTIMIZATION

A multi-faceted  industrial energy systems optimization company

Superior needed a website that de-mystified a complex and diverse company, into one where clients and employees easily find what is valuable to them

TEAM

ROLE

Duration

Winter 2019

Jonathan Ezell 
Lukas Kelsey-Freidmann

Charles Moonen

Project Manager &

Lead Designer

DESIGN METHODS

Whiteboarding

Wire-framing

Prototyping

Redlining

Contextual Inquiry

Affinity Mapping

Usability Testing

Business Analysis

UI Comparative Analysis

PROBLEM 

OPPORTUNITY

Design an experience that allows a variety of different clients to find the information they need, and easily reach a point of contact with the company

In order to match a multi-faceted company with the right clients and talent, complex and technical information needed to be presented in a digestible, and easily navigable way 

DESIGN BEFORE AND AFTER

BEFORE AND AFTER UI OVERVIEW

HOME

Home hifi.png

ORIGINAL HOME

Home.png

SERVICES

ORIGINAL SERVICES

Photos.png

ABOUT US

Original About Us + Saftey

About.png
Safety.png

CONTACT

ORIGINAL CONTACT

Contact.png

MOBILE

TABLET

For a deeper look at my research process and design journey, please Click Here

TAKEAWAYS

Design and development are two very different things, and turning a design into product costs time, money, and know-how. As a designer, understanding that relationship, as well as the expertise and limitations of your development team, is key in assessing timeline and costs. The final product had several diversions from the original design due to development know-how and timeline limitations. In order to create a beautifully designed product, all stakes and phases must be considered. 

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©2020 by Jonathan Andrew Ezell.